ADEX Dashboard

Overview

Description

The dashboard helps the client to book billboards for the clients. In the dashboard, you can add all the digital and static billboards in Malaysia. There is a very comprehensive campaign creation where the client can billboards through a map and create a campaign which is a multi-step process. There is an app also for the runners to go around Malaysia and add new billboards or update the AD running in the billboards. The info from the app is then synced to the dashboard which helps in creating reports and planning for the client.

Client

TAC Media

Scope

Dashboard & Mobile App

My Role

UX Designer

Timeline

2 Months

Tools

Adobe XD

Design Process

Research

User research

The end-users for this dashboard and app is the client itself. They already had a platform to create campaigns for the advertisers but it was very complicated and messy so they asked our company to create a platform from scratch that is user friendly and simple with added features and functionalities. The mobile app is used by part-time hires who go around and update the billboards respectively and get paid based on the hours they work. Because of that, the app has to be simple and light for the people who are not very tech savy.

Define

Solution

The first priority is to fix the way they do billboards booking in the older system (First image) they have to do planning first and create a campaign after that each and every step is separated which they need to use the dropdown and access it. This was confusing as you cannot find the current progress of a campaign for example if the client wants to check the Starbucks Campaign for current progress and see where it is blocking, they have to go through each drop-down list to see where it is standing now. So I re-designed (Second Image) and comprised all the steps into one campaign so when you go into a campaign you can see the current progress.

Each step for the campaign has its own criteria to move forward, for example, all the media owners have to approve before moving forward to the invoice stage. Media owners are the billboard owners. so I created this flow diagram which helped me to create the dashboard design.